M&H enhances Trevor Sorbie's new collection

Published: 29-Jul-2010

Boots and Trevor Sorbie Professional have worked with M&H Plastics to develop the packaging for the new Trevor Sorbie Beautiful Hair Collection. According to M&H, the brief was to keep the brand’s iconic image but to give it a more contemporary appearance. The custom moulded HDPE bottles feature a chamfered panel requiring accurately placed labels. In response, M&H developed a new precision labelling process to deliver a silk screen-printed and labelled bottle. Bottles are topped with an oriented flip-top cap.

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