Lush fights against government ordered internet shutdowns


The cosmetics retailer has launched a limited edition bath bomb – Error 404 – this Black Monday

Lush fights against government ordered internet shutdowns

Using Black Friday as a launchpad, Lush Cosmetics teamed up with non-profit organisation Access Now to present the next stage of its #KeepItOn campaign and the launch of its Error 404 bathbomb.

Lush fights against government ordered internet shutdowns

The campaign aims to raise awareness of government ordered internet shutdowns. Access Now – which defends the digital rights of global internet users – recorded more than 50 shutdowns worldwide in 2016.

Many view these internet shutdowns as a way of silencing individuals or groups, and a breach of digital rights including the right to a free and open internet.

Deji Bryce Olukotun, Senior Global Advocacy Manager at Access Now, said that internet shutdowns are early warning sites of “atrocities”. He said: “They block emergency services and prevent people from communicating with their loved ones.

"They also harm economies – shutdowns are like avalanches that shear through the foundation for economic growth, wrecking lives and businesses along the way.”

Lush aims to generate £250k from the sale of a limited edition bath bomb, Error 404, which it has launched today, to donate to Access Now, while other grassroots digital activists will be invited to apply for grants.

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Jack Constantine, Chief Digital Officer at Lush, said: “As the Internet becomes a more integral part of our daily lives, we need to protect these newly forming rights and ensure a fair and equal internet for all.”