L’Oréal’s Yuesai announces Zilin Zhang as first global brand ambassador

The luxury Chinese brand hopes the former Miss World will help it represent 'C-beauty' on a global stage

Luxury Chinese beauty brand Yuesai has named actress Zilin Zhang as its first ever global brand ambassador.

The L’Oréal-owned label said the former Miss World was “the right fit” for Yuesai’s ambition to represent Chinese beauty, or C-beauty, on a global stage, having “beauty both inside and out”.

"We are very grateful to have Zilin to represent our brand Yuesai,” said General Manager Gail Lee.

“Beyond her beauty, it is her grace that embodies the wholesomeness of Chinese women. Having known her over the years, she continues to empower herself in different roles of life to give her best, to care for others, to evolve herself through ups and downs.

“It is her self-empowering spirit, her beauty and grace that makes Zilin a perfect match with Yuesai in representing C-beauty and its innate power.”

Founded in 1992 by television host Yue-Sai Kan, known as ‘the Oprah of China’, Yuesai is best known for its Red Ganoderma Toner Essence, Gold Cordyceps Repairing Serum and Ginseng Eye Cream.

Commenting on her new role, Zhang said: “I'm very pleased to be the first global ambassador of Yuesai.

“For me, beauty means a kind of status; every Chinese woman has her own unique charm, just like Yuesai and its founder Madame Yue-Sai, with toughness inside and tenderness outside, containing internal and external beauty both.

“As a typical Chinese girl growing up to become Miss World, what I aspire is to see the world while not forgetting the originality.

“Together with Yuesai, I hope to let the world see the beauty of China. I hope that, together with Yuesai, we can present the beauty of China to the globe more."

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