L’Oréal loses court case over Vichy Idéalia trademark

Published: 5-May-2016

EU General Court rejects L’Oréal’s claims saying Idéalia mark is too similar to Theralab’s Idealina

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L’Oréal has lost a case against the European Union Intellectual Property Office (EUIPO) over its right to use the trademark ‘Idéalia’.

The European Union trademark (EUTM) was applied for by L’Oréal brand Vichy Laboratories in July 2012 at the EUIPO for a figurative sign featuring the words Vichy Laboratories Idéalia on a pink background with a white enlarged ‘V’. The mark was intended to be used across a broad spectrum of cosmetics in particular creams.



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