Sustainability is an idealistic goal in a world driven by profit, but with consumers increasingly concerned about their environment big brands are making the issue one of their highest priorities. L'Oreal are the latest to issue guidance on their future plans which appear to be driving reform through the heart of their business. This no doubt to ensure that not only will they be ahead of regulation but that they take the initiative on this most sensitive of issues.
L'Oreal's "Sharing Beauty With All" ideal is a commitment in four areas :
1. Innovating sustainably - By 2020, 100% of products will have an environmental or social benefit.
The aim with every innovation will be to improve the product's environmental or social profile against at least one of the following criteria:
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