L’Oréal Group’s US subsidiary, L’Oreal USA, has opened its second American headquarters.
The 100,000sqft campus, located in El Segundo, California, unites L’Oréal USA’s west coast brands: NYX Professional Makeup, Pulp Riot, Urban Decay and Youth to the People, all of which were previously based in different locations.
It is also home to L’Oréal’s first west coast-based Professional Products Academy, offering education to the professional beauty community in Los Angeles and across the US.
The site is said to complement L’Oréal USA’s main headquarters, located on the west side of Manhattan in the newly-developed Hudson Yards neighbourhood, which opened in June 2016.
Features of the El Segundo headquarters include indoor and outdoor networking and collaboration spaces; flexible, bookable, indoor and outdoor personal workspaces; high-speed IT capabilities; indoor and outdoor on-site dining and catering options; on-site health and wellness spaces; a dog-friendly office environment; and a L’Oréal company store that features products from across its portfolio of brands.
This list of amenities backs-up the permanent hybrid work model which L’Oréal has run since 2020, allowing eligible employees to work two days per week remotely each week.
Central to this hybrid structure is the understanding that the office must provide benefits that cannot be replicated at home, said L’Oréal USA.
