Kylie Jenner has been accused of charging consumers US$117 for a “cardboard box”.
Kylie Cosmetics, which is co-owned by Coty, is selling a Birthday PR Box for $175 and includes the brand’s three-piece Birthday Lip Crayon Set and Lip Gloss Set.
However, the brand’s Birthday Bundle, featuring the same Birthday Lip Crayon and Lip Gloss Set, is currently available on kyliecosmetics.com for $58.
Despite the $117 price disparity, the only difference appears to be an outer pink cardboard box for the Birthday PR Box.
“Girl, don’t do it, it’s not worth it,” warned Bethenny Frankel, founder of SkinnyGirl and The Real Housewives star, her 2.8 million Instagram followers in a video.
The entrepreneur then went on to compare the two beauty sets, holding them up to the camera.
“I thought something had to be different, there is something different, this has a box that you’re going to throw in the garbage – unless you have a hamster that you’re going to put in here.”
The disgruntled reality television star highlighted that Kylie Cosmetics does not accept returns so she is “stuck with a $117 cardboard box” and described the Birthday PR Box as a “scam”.
Frankel’s Instagram post has received more than 40,000 ‘likes’, meanwhile, her original TikTok video, posted in August, has been viewed one million times.
@bethennyfrankel Anyone in the market for a $117 cardboard box??? #kyliecosmetics #kyliejenner #celebritybeautybrand #celebritybrand #celebritybrandreview #celebritybrandreview #kyliecosmecticsreview #beautytiktok #beautytok #beautyreview #beautyreviews #makeuptiktok #makeuptok #makeupreview #makeupreviews #packagingreview #brandreview #beautybrand #beautybrands #beautybrandreview #makeupbrand #makeupbrands #makeupbrandreveiws #lipgloss #lipkit #kylielipkit #kylielipkits #kyliebirthdayeditionbundle ♬ original sound - Bethenny Frankel
The use of excessive, decorative packaging has increasingly been scrutinised in the beauty industry, with retailers urging brand partners to cut back on unnecessary packing to boost sustainability efforts.