Klarna expands beauty signings with The Perfume Shop deal

By Becky Bargh | Published: 18-Jun-2020
Marketing

The Perfume Shop will add the Snoop Dogg-invested firm’s buy now, pay later service to its website


Swedish bank Klarna, backed by American rapper Snoop Dogg, has bagged a deal with another beauty retailer offering its buy now, pay later scheme.

The global company’s service will be available for The Perfume Shop customers from this week.

Shoppers will be able to either pay for their beauty products within 30 days, with no spend threshold, or spread the cost of their payment across three equal interest-free instalments.

This option can be spread out over three months and will be available for purchases of more than £75.

“We’re constantly evolving the shopping experience for our customers and it’s great to be able to introduce Klarna as an option for those looking to spread the cost of their shopping,” said Cathy Newman, The Perfume Shop’s Marketing & Customer Experience Director.

While research has warned that buy now, pay later schemes are affecting shoppers’ credit scores, beauty brands have been quick to sign deals with the provider.

Last month, make-up giant Charlotte Tilbury added Klarna’s services to its site.

Klarna partners also include online retailers Feelunique and ASOS, as well as The Fragrance Shop and Beauty Bay.

  • Companies:
  • A S Watson
  • Klarna
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

Read more
How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
  2. La Mer names Taiwanese singer Jay Chou as first male ambassador The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  5. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Superdrug launches competition to help aspiring MUAs break into the industry

Winners of the Search for Studio Stars competition will get to work on the seasonal campaigns for the retailer’s own brand make-up range Studio London
Skin Care

Superdrug signs deals expert Chloe Carmichael as cost of living ambassador

The money saving expert will help shoppers spot the best promotions at the UK beauty retailer as part of its ongoing cost of living campaign
Retail

Superdrug partners with Love Island’s Georgia Harrison on sexual consent campaign

‘You Before Yes’ aims to educate young people on consent after 36% said they have 'gone along with sex' even though they did not want to
Finance

Paris Hilton tweaks catchphrase for Klarna campaign

Y2K nostalgia meets Gen Z in a campaign also featuring beauty influencer ‘baddie’ Bretman Rock
Retail

Florence By Mills and CeraVe crowned 2022’s hottest beauty brands

The Gen Z and dermatologist-approved beauty brands have reached peak popularity, dominating Google and Instagram searches over the past 12 months
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Luxury beauty's secret weapon to survive the cost of living crisis

Prestige retailers including Harrods and Cult Beauty are adapting loyalty programmes to value-added rewards models in a bid to boost customer retention as recession threats, but is it enough?
Subscribe now