"Originality and clarity of purpose are important; also, the internet has got to be the absolute centre of your project focusing on consumer engagement"
King of Shaves was founded by Will King in the UK in 1993, and by
2007, the company’s turnover was £13.9m. In 2012, the company launched
an online razor, blade and shaving oil subscription service. Other
recent launches include Shave+Shield in addition to the shaving gel
AlphaGel. Cosmetic News Weekly interviewed Will King, founder and CEO
of King of Shaves (KoS).
Will King founded King of Shaves in 1993
Questions answered
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