Kenzo has reinvented this iconic fragrance 20 years later

The new Flower By Kenzo Poppy Bouquet is an adaptation of the brand’s Flower by Kenzo scent

LVMH-licensed fragrance brand Kenzo has reinvented its Flower by Kenzo perfume after 20 years.

Bulgarian rose remains at the heart of the new Flower By Kenzo Poppy Bouquet scent, while nashi pear introduces freshness to the composition, along with mandarin, jasmine, gardenia and almond wood.

The fragrance is the product of Spanish Master Perfumer Alberto Morillas and Firmenich perfumer Dora Baghriche.

“This new association gives the fragrance a fresh, modern edge while keeping the sensual, offbeat feel of the original eau de parfum,” said Morillas.

Meanwhile, Baghriche described the scent as the unification of “city and countryside, freedom and delicacy”.

The brand sourced its raw ingredients from Swiss fragrance and flavour giant Firmenich.

Shoppers can buy the product via Feelunique, House of Fraser, Debenhams and The Perfume Shop.

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