John Frieda creates new range of blonde products

John Frieda has created a new range of blonde products to increase the natural luminosity of blonde hair for a natural looking shine.

The Brilliantly Brighter range includes the Sheer Blonde Brilliantly Brighter Ultra Illuminating Shampoo and Conditioner and the Blonde Perfecting Treatment. Costing from from £6.99.

The shampoo and conditioner contain patented technology to penetrate hair from within and improve each strand’s reflective capabilities for more luminosity.

The weekly five-minute treatment adds a shimmery overlay of tones to the hair. It deposits blonde dye molecules onto the hair’s surface to create a flawless colour ‘veil’ around each fibre for a subtle multi-dimensional effect.

Launch: Out now