Jennifer Lopez has dropped her coveted skin care line, JLo Beauty.
In August, the 51-year-old began the line’s tease-athon online by confirming an impending launch via her Instagram account.
Last month, JLo Beauty’s own Instagram platform went live, hinting at fans that the line would tap into the music mogul’s famously glowing skin.
Earlier today, the details of the full beauty line-up were released, which will be available for presale from 8 December.
The JLo Beauty line stars eight skus, six skin care products, a beauty supplement and make-up skin care hybrid, with names to match Lopez’s glamorous music career.
That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream and That Blockbuster Wonder Cream are just a few of the names that highlight the ‘Hustler’ stars celebrated career.
Also available in the line is That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum SPF 30 Moisturiser and That Star Filter Complexion Booster, the make-up skin care hybrid.
The otherwise straightforward skin care line is expected to be joined by body products, creams and oils, as well as bath items.
According to WWD, her trademark JLo Beauty was filed under Ascendant Beauty, established by Lopez and Greg Renker, co-founder of marketing firm Guthy-Renker.
Lopez is no stranger to a licensing deal – with upwards of 20 fragrances to put her name to she has had a successful run in beauty.
She was also tapped by Inglot Cosmetics in 2018 for its capsule collection featuring 70 skus.
JLo Beauty will be available direct to consumers via jlobeauty.com, while Sephora is expected to be announced as the brand’s official retail partner.
Prices range from US$18 for an individual face mask to $70 for a serum.
