Jeffree Star Cosmetics

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    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the...
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    L’Oréal is fuelling the future of AI – and it is only just getting started Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in...
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    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold...

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Jeffree Star Cosmetics and KVD Beauty among brands to lose popularity in 2021

Beauty brands have seen a significant reduction in searches over the last 12 months – but why?
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Jeffree Star is being sued by Anna Nicole Smith's estate over lipsticks

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