Which of this week's 7 new launches are tapping the Metaverse?

By Alessandro Carrara | Published: 22-Jul-2022

Cosmetics Business rounds up seven more beauty launches which hit store shelves this week, including a look at two new products inspired by Cryptocurrency and gaming

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e.l.f. Cosmetics has launched a new collection inspired by the Metaverse titled Game Up, following the trend of beauty brands tapping into the burgeoning gaming market.

Jeffree Star has also dropped a new self-care collection this week featuring lemonade and lavender scents. The launch marks Star’s entry into home fragrances, with plans for future releases in the category.

Other notable launches new fragrances from Marc Jacobs and Victoria's Secret.

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