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Marketing

JCPenney donates $50,000 to support cancer patients with HairToStay partnership

The US-based non-profit provides patients with scalp cooling treatments to help reduce hair loss caused by chemotherapy
Retail

JCPenney expands beauty concessions to more than 600 stores

With a focus on inclusivity, the US retailer will showcase BIPOC-owned beauty brands including EleVen by Venus Williams, MinttyMakeup and Buttah via its partnership with Thirteen Lune
Retail

JCPenney launches virtual make-up and skin care services with Revieve

The US retailer aims to deliver a more personalised and inclusive beauty experience for its customers, after its JCPenney Beauty shop-in-shop replaced its former Sephora concessions
Retail

J.C. Penney onboards Harvey Nichols’ former Beauty Director to turn around business

Retailer will lean on Jo Osborne’s experience in beauty retail to help business bounceback from Sephora exit
Finance

How J.C. Penney is moving on from its Sephora partnership

J.C. Penney’s new in-store and online beauty destination replaces its retail deal with Sephora, which turned sour after a legal spat
Retail

JCPenney focuses on black-owned beauty brands after Sephora exit

The US department store chain announced its inclusive cosmetics strategy after Sephora partnered with rival Kohls
Finance

JCPenney nears $1.75bn buy-out deal

The agreement has been drawn up almost four months after the retailer filed for bankruptcy
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