Hot on the heels of Dove’s #AlternativeFacts campaign, UK make-up brand Illamasqua has taken its position on Trump’s presidency to the next level.
In a divisive move, the brand has announced it no longer welcomes consumers that support President Trump’s values and will not knowingly sell products to Trump backers.
Illamasqua has drawn up an Anti-Facism Pledge, which it said is designed to