Is Illamasqua right to reject Trump supporters?

21-Feb-2017
Colour Cosmetics Finance

The independent make-up brand has published a statement saying it does not want Trump supporters wearing its products – but is it the right message to send?

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Hot on the heels of Dove’s #AlternativeFacts campaign, UK make-up brand Illamasqua has taken its position on Trump’s presidency to the next level.

In a divisive move, the brand has announced it no longer welcomes consumers that support President Trump’s values and will not knowingly sell products to Trump backers.

Illamasqua has drawn up an Anti-Facism Pledge, which it said is designed to

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