Is Illamasqua right to reject Trump supporters?

Published: 21-Feb-2017
Colour Cosmetics Finance

The independent make-up brand has published a statement saying it does not want Trump supporters wearing its products – but is it the right message to send?

You need to be a subscriber to read this article.
Click here to find out more.

Hot on the heels of Dove’s #AlternativeFacts campaign, UK make-up brand Illamasqua has taken its position on Trump’s presidency to the next level.

In a divisive move, the brand has announced it no longer welcomes consumers that support President Trump’s values and will not knowingly sell products to Trump backers.

Illamasqua has drawn up an Anti-Facism Pledge, which it said is designed to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Illamasqua
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Goth fashion and beauty is back in a big way from Wednesday Addams to Timothée Chalamet

Read more
The ebb and flow of Goth beauty’s presence in the make-up industry has reached a crescendo in 2022, with the moody look’s influence even reaching the esteemed catwalks of this year’s Fashion Week. Cosmetics Business unveils the reasons behind goth and emo beauty’s return, and how the trend is evolving in new and unexpected ways

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  2. Puig to fully-own Charlotte Tilbury brand by 2031 Tilbury will retain a minority stake in her eponymous company under an extended partnership over the next five years
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  4. Charlotte Tilbury setting spray withdrawal hits Puig shares The Barcelona-based conglomerate is the latest company to voluntarily withdraw product batches for quality issues

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Goth fashion and beauty is back in a big way from Wednesday Addams to Timothée Chalamet

The ebb and flow of Goth beauty’s presence in the make-up industry has reached a crescendo in 2022, with the moody look’s influence even reaching the esteemed catwalks of this year’s Fashion Week. Cosmetics Business unveils the reasons behind goth and emo beauty’s return, and how the trend is evolving in new and unexpected ways
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Why dopamine beauty is having its moment in 2022

Dopamine beauty is the summer consumer trend to help consumers beat the winter blues
Colour Cosmetics

Illamasqua reveals summer collection inspired by self-expression

The range encourages consumers to be more artistic with their make-up choices
Colour Cosmetics

Illamasqua launches inclusive Nude Collection

The range is said to pull together key colour and texture trends
Colour Cosmetics

Illamasqua promotes gender fluidity in new Christmas campaign

Merr<strike>y X</strike>mas campaign encourages consumers to ‘celebrate without chromosomes’
Colour Cosmetics

Illamasqua gets festive with new Christmas collection
Finance

The Hut Group secures £515m with more beauty acquisitions in mind

Company plans to invest in its beauty portfolio, recently boosted by Illamasqua, ESPA and Glossybox
Subscribe now