Interview: Understanding the consumer

6-Jun-2014

Julia Wray interviews Kristy Hooper, Global Marketing Manager, Skincare and Cosmetics at MeadWestvaco about the packaging supplier\'s recent consumer study

US based packaging supplier MeadWestvaco recently published the results of its Skincare Research & Insights Study. The study explored the five steps in consumers’ facial skin care routines – cleanse, moisturise & hydrate, renew & brighten, protect and beauty base – and how product packaging enhances the sensorial experience of each step. Kristy Hooper, Global Marketing Manager, Skincare and Cosmetics at MWV, shares the findings with Cosmetic News Weekly.

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