On the back of multiple collaborative campaigns with the social media platform, Estée Lauder’s Marketing Director explains why the company is leaning on digital capabilities
Snapchat and Estée Lauder have teamed up on a selection of marketing campaigns
In December 2021, Estée Lauder released yet another virtual reality campaign with Snapchat.
The two Yuletide-themed marketing materials included the brand’s Double Wear Stay-in-Place foundation and coveted Advanced Night Repair serum.
Different from other launches in Estée Lauder’s short history with Snapchat, however, was...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
