Byoma is entering the next phase of growth in 2026, as the skin care player doubles down on increasingly communicating its science claims and product innovation.
The business, founded by Marc Elrick in 2022 under his Future Beauty Labs incubator, is kicking off its new era with the launch of debut Bio-Collagen Radiance Facial Mask.
Formulated with biomimetic Bio-Collagen and Byoma’s Tri-Ceramide Complex, the mask serves as a prime way to communicate its science prowess and focus on clinical trials to consumers.
This is a particular pain point for Elrick, who says that he laments the amount of “fake science” present within the beauty industry.
“For us, Byoma 2.0 was influenced and inspired to [oppose] fake science, and to really build a brand around true clinical efficacy and science,” explains Elrick.
“We want to shape the future of industry, and inspire positive change to encourage other brands – large and small – to really show up for the customer in the way that they deserve.”
Here is everything you need to know about Byoma 2.0 and the brand’s goals for 2026.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.