Inside Estée Lauder’s social media strategy with Snapchat

By Becky Bargh | Published: 28-Jan-2022
Colour Cosmetics Skin Care Marketing

On the back of multiple collaborative campaigns with the social media platform, Estée Lauder’s Marketing Director explains why the company is leaning on digital capabilities

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In December 2021, Estée Lauder released yet another virtual reality campaign with Snapchat.

The two Yuletide-themed marketing materials included the brand’s Double Wear Stay-in-Place foundation and coveted Advanced Night Repair serum.

Different from other launches in Estée Lauder’s short history with Snapchat, however, was

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  • Companies:
  • Estée Lauder Companies
  • Snap Inc
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