Indie beauty: Why Dr. PawPaw is in no rush to sell

In partnership with CEW UK, here is how Pauline Paterson, co-founder of multi-purpose natural balm Dr. PawPaw, on how she's taken the beauty product from local staple to global player while remaining independent

Pauline Paterson is the co-founder, alongside husband Johnny, of multi-tasking balm Dr. PawPaw.

Founded in 2013, Australian-born born Paterson was inspired to create the brand after her daughter was diagnosed with eczema.

Nearly a decade later and Dr. PawPaw can be found in retailers across the globe, but, despite the brand's success, Paterson is in no rush to sell.

"After having worked for big corporate brands I wanted to do things differently," she tells Cosmetics Business. "Do things better and be more personable."

Here, in association with CEW UK, Paterson explains the benefits of being independent and tips for budding beauty brand owners on how to start a business, as well as pitching to buyers.


What was the original vision for Dr. PawPaw and how has that evolved?

We wanted to create a brand that would feel like it belonged. Belong to . . .

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