Hudson’s Bay launches first private label beauty line

By Becky Bargh 9-Dec-2019

The collection includes a range of skin care and make-up products

Hudson’s Bay launches first private label beauty line

Canadian retailer Hudson’s Bay has launched its first-ever private label beauty range.

Featuring skin care and make-up products, the Les Essentiels line (from US$25) was developed by Brittny Robins through her beauty company By Britt.

Included in the collection is a Face Serum, Hydrating & Smoothing Face & Eye Primer, Length and Lift Mascara, Shape and Set Clear Brow Gel, Universal Lip Serum, Under Eye Masks, Brush Set and HBC Beauty Bag.

Commenting on the range, Robins said: “Hudson’s Bay was the first major retailer in Canada to pick up my beauty line and I am truly honoured to collaborate with them to launch their first private label range of beauty and make-up products.

Hudson’s Bay launches first private label beauty line

“The collection is specifically designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feel their best and most confident selves.”

Hudson’s Bay’s VP of Cosmetics Catherine Kelly added: “Hudson’s Bay has earned the trust of our customers by consistently delivering quality products and knowledgeable service as part of our beauty experience.

“This signature beauty line for Hudson’s Bay is an opportunity to not only offer our own point of view on simple sophisticated beauty essentials, but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry.”

The line is available via thebay.com.

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