Brand founder Huda Kattan is offering three beauty entrepreneurs the chance to win a personalised beauty mentorship session as part of the Empowered launch
Huda Beauty’s Empowered collection is available from the brand’s D2C website and global retailers
The mentorship comes after Huda and Mona Kattan’s expanded HB Investments portfolio by funding online booking platform Fresha.
Fresha, the British salon and wellness booking platform, announced $100m of series C funding last year.
Led by equity firm General Atlantic – which names AirBnB, Facebook and Snap in its portfolio – the financial round also includes Huda and Mona Kattan, founders of Huda Beauty and HB Investments to become Fresha's strategic partner.
The Empowered collection is available on Huda Beauty’s D2C website and major retailer, with prices starting from US$13.
It features an 18-shade eyeshadow palette with intensely pigmented gold, copper and neutral tones, as well as creamy metallic and high shine wet metallics textures.
The Empowered Face Gloss Highlighting Dew is a multi-use highlighting gloss with a sheer shimmer formula composed of fine yellow and rose gold pearl flakes.
It has been formulated to allow easy application into skin without feeling sticky or heavy, and comes with a compact mirror.
Huda Beauty’s Empowered Eye Lift and Contour Double Peptide Hydrogel Masks has been designed to brighten the eye area prior to make-up prep application.
Finally, the Legit Lashes Double-Ended Mascara comes in a limited edition gold packaging.
“I want you to free yourself of any limiting beliefs that you have & to know that you’re capable of the unimaginable, and that you can become everything you have ever dreamed,” Kattan said in a seperate Instagram post.
“You guys know our big palettes have been a form of self-expression for me & our EM(POWER)ED collection is an exploration of self-love & acceptance.
“The new EM(POWER)ED Collection is here to remind you just how powerful you truly are!"