Senior Buyer at the cosmetics device specialist explains why the pandemic has shifted consumer shopping habits and how a beauty brand can grab her attention
From CurrentBody's collection of own-brand devices
At the height of lockdown, at-home beauty tools were in high demand with beauty services shut off to consumers.
Purchases of body devices, increased more than five times in Q1 2022 (512%) compared with the same period in 2019 in the UK, and the rush is not over.
Here, Camilla Nolan (pictured), Senior Buyer for beauty device expert CurrentBody, explains what is going to be the next ‘big’ thing in beauty tech and what’s at the top her list when signing a new brand.
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