With over four billion pieces of content being shared daily on the internet, building an effective content marketing strategy has never been more challenging for beauty brands. But what type of content is catching consumers’ eyes? Rupa Ganatra, Co-Founder, Millennial 20/20, talks about how content is king...
Educational videos
Video content has been proven to drive brand loyalty among millennials. Providing on-demand benefits to viewers in the form of ‘how-to’ videos featuring new looks, products and trends is key.
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