As consumers increasingly demand natural, more sustainable products, many cosmetic and personal care product manufacturers are looking for viable, workable solutions.
With 75% of millennial and Gen Z consumers believing natural skin care products are more effective[1], brands are wrestling with how to deliver the high performance that customers expect within a more sustainable framework.
Biotechnology is now providing practical solutions. Using biology, the carbon locked up in plants can be sourced to make the exact same chemical ingredients that are typically synthesised today from fossil-derived feedstocks (crude oil, coal, natural gas), often with toxic intermediates.
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