How Glow Recipe became the go-to luxury skin care brand for Gen Z

By Sarah Parsons 3-Sep-2021

For the launch of its new Guava-fuelled line, Sarah Lee and Christine Chang, K-Beauty pioneers and co-founders reveal Glow Recipe's secret sauce

The co-founders of Glow Recipe, Sarah Lee (left) and Christine Chang

The co-founders of Glow Recipe, Sarah Lee (left) and Christine Chang

With so many contemporary beauty brands now available, it is increasingly difficult for brands to stand out and cut through a saturated industry. However, Glow Recipe has thrived where many have failed.

The brand – which was first launched as a multi-retailer in 2014 by L'Oréal veterans Christine Chang and Sarah Lee – set out to be the ultimate platform for natural Korean cosmetics. The duo helped fuel the popularity of the then relatively unknown K-beauty ethos to a Western audience.

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After appearing on US reality television show Shark Tank in 2015, their business was seen by millions of households around the world. Two years later, Glow Recipe reinvented itself ...

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