How D&G beauty is transforming into a €3 billion business

By Amanda Pauley | Published: 4-May-2023

Since bringing its beauty business back in-house, D&G is now on a mission to turn the division into a €3bn machine that spans fragrance, make-up and skin care. This is how the fashion house plans to achieve beauty domination.

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Dolce & Gabbana (D&G) is on a mission to become the number-one luxury fashion house operating within the beauty sector, planning to grow the retail value of its Beauty Division from €1bn to €3bn (US$3.3bn) in just three years. 

This innovation strategy includes new female fragrance pillars, a complete overhaul of its make-up offering, a debut into skin care and the launch of dedicated beauty spaces within existing retail boutiques.

“My goal is very humble – I want professional immortality,” says Gianluca Toniolo, CEO of D&G Beauty. “My role is to translate Stefano and Domenico’s [the founders of D&G] ideas into concrete projects that better represent the brand in the beauty category.

“I want everyone in the industry to remember when D&G Beauty decided to branch out from the norm, and who the leader of that successful project was.”

To kick off this new era, D&G unveiled last year that it would be bringing the development, manufacturing and operations of its Beauty Division in-house to its Milan headquarters – the first time the company has done so in its 38-year history. 

Gianluca Toniolo, CEO of D&G Beauty

Gianluca Toniolo, CEO of D&G Beauty

This signalled the end of its licensing model with Japanese beauty group Shiseido – which had manufactured and sold its branded perfume and cosmetics since 2016 – after it failed to make the mark in the category D&G wanted.

“Valued at €1bn, beauty is not a small category for us,” says Toniolo. “We were the first Italian fashion brand to

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