Home fragrance throws off tired image

Published: 14-Oct-2015
Fragrance

Ambient fragrance is now at the heart of fragrance creativity, reports Emma Reinhold

You need to be a subscriber to read this article.
Click here to find out more.

Once maligned as a poor relation to the wider fragrance market, home fragrance is undergoing something of a renaissance. Huge strides in creativity and technology have propelled the sector into a new realm of desirability, which has seen functionality blended with luxury to create a new generation of products.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Jo Loves
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

Read more
The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…

Trending Articles

  1. Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Boots’ debut perfume-only store to make ‘world of fine fragrance more inclusive’ The UK beauty retailer’s first fragrance-only boutique opened on 23 October and houses more than 400 perfume lines, from major brands such as Tom Ford and Guerlain to independent perfumers including Gallivant London Lumira
  3. Chanel full-year revenues slump 4% in 2024 Despite the lowered sales, the luxury beauty and fragrance house’s Fragrance & Beauty arm saw strong demand, particularly within travel retail
  4. Jessica Simpson returns to fragrance with first new launch in five years The singer and actress is marking two decades of her eponymous lifestyle brand, The Jessica Simpson Collection, with the launch of a new fragrance, in partnership with Parlux
  5. Dior sparks outrage over underwhelming $3,500 advent calendar One of the boxes in Dior’s advent calendar featured just a lid to go with a candle found in an earlier box

Upcoming event

Skin and Body Care Trends 2026: Innovations Shaping the Future of Beauty - *SPECIAL TWO PART WEBINAR*

29 October 2025 | 5 November | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Update: Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 new beauty launches you don’t want to miss

From rich fragrances by Kilian, Rare Beauty and Tom Ford, to sensitive skin care essentials from Youth to the People and M&S Beauty, these are this week’s biggest beauty launches.
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Rihanna's new jelly cleanser and 6 other fresh skus

Jo Loves unveils its first Middle Eastern-inspired fragrance, while Fenty Skin’s new jelly-to-oil cleanser promises to ‘Melt Awf’ make-up and grime in this week’s round-up
Body Care

The 8 best fragrance and skin care launches dropping early September

Cosmetics Business rounds up eight new fragrance and skin care launches now available to purchase, plus a look at Phlur’s debut fragrance launching into Selfridges in September
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Beauty category is heating up for summer with 8 new drops this month

A chasm of colour is expected to hit shelves this month with vibrant new shades and some first-time skus launching in coming weeks
Subscribe now