Home fragrance throws off tired image

Published: 14-Oct-2015
Fragrance

Ambient fragrance is now at the heart of fragrance creativity, reports Emma Reinhold

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Once maligned as a poor relation to the wider fragrance market, home fragrance is undergoing something of a renaissance. Huge strides in creativity and technology have propelled the sector into a new realm of desirability, which has seen functionality blended with luxury to create a new generation of products.

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Fragrances that smell like dream destinations are elevating Jo Loves to new heights

The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
You need to be a subscriber to read this article.
Click here to find out more.
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