Has ‘clean’ beauty lost its appeal?

Consumer engagement with the beauty trend has dwindled over the last 12 months

The ‘clean’ beauty trend has captivated the cosmetics market in recent years, while simultaneously splitting allegiances.

Brands have built their entire product line around the ethos, while LVMH-owned beauty retail giant Sephora has waged war on petroleum-based products as it aligns itself to the movement.

Although a divisive trend, ‘clean’ seemed untouchable as . . .

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