Halle Berry has joined wellness firm Pendulum Therapeutics as an equity owner, investor and the company’s Chief Communications Officer.
San Francisco-based Pendulum is a biotech company specialising in metabolic health through microbiome-targeted ingestible products.
The Oscar-winning actress will work with the Pendulum executive team on future product development and innovation.
“Your gut and microbiome are so important to the rest of your overall health,” said Berry. "It’s all connected.
"When I started using Pendulum, I immediately felt the difference in both my body and mind and I have been using it every day since."
The Monster’s Ball and Die Another Day star added: “I am beyond excited to join the brilliant and thoughtful Pendulum team.
“We all know how tough it can be to break through the noise and find the healthy practices that truly work best for you and your body.
“My hope is that in this new role, I can help others discover this incredible product and begin their own personal journeys towards a more holistic and healthy life.”
Berry is said to have become a fan of Pendulum having used its Akkermansia gut health and Metabolic Daily products for more than a year.
Pendulum was founded in 2012 by a team of scientists, led by co-founder and CEO Colleen Cutcliffe.
Celebrity investment in wellness
Berry is the latest in a long list of illustrious names in entertainment to lend star power and capital to the wellness category.
Beyond long-time celebs-turned-wellness-entrepreneurs like Jessica Alba (The Honest Company) and Gwyneth Paltrow (Goop), last year saw Kourtney Kardashian Barker, the founder of wellness platform Poosh, extend into the beauty supplement space with her new brand Lemme.
And 2022 closed with the news that tennis ace Serena Williams was launching Will Perform, a line of topical formulas to relieve muscle pain and aid recovery after exercise.
Williams’ venture capital firm, Serena Ventures, meanwhile, has provided Fund 1 investment for wellness label Wile, which offers hormonal supplements, tinctures and adaptogenic drinks to help consumers navigate the perimenopause.
However, sometimes the celebrity touch is not enough to guarantee success in wellness.
Last month, The Good Place actress Kristen Bell announced the closure of her Happy Dance CBD brand, which she launched in 2020 with cannabis operator Cronos Group.
