Guerlain looks into lingerie with new underwear mist


Luxury French fragrance house Guerlain has launched a new kind of fragrance product - an underwear mist, designed to be applied directly to clothing without leaving a stain as can be a problem with conventional fragrances.

The first iteration comes in the La Petite Robe Noire fragrance and is named La Petite Robe Noire Eau de Mon Lingerie. To go alongside it, the luxury French brand is launching limited editions of the original fragrance in both eau de toilette and eau de parfum format, featuring bottles with drawings by contemporary design duo Olivier Kuntzel and Florence Deygas.

Each year, the perfume, originally launched in 2009, comes out with a new drawing of a black dress on the bottle. The Kuntzel & Deygas version shows a woman in a huge hat and strapless minidress (or possibly underwear), holding her shoes. Prices remain the same.

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The pair have also supplied the design for the new Eau de Lingerie bottle, showing the same character naked except for her shoes and hat, pegging her clothes out on the line. The bottle itself is glass and cylindrical like a deodorant, with a black cap. The 100ml spray is available from selected perfumeries, including Marionnaud and Sephora, and from the Guerlain website. Prices vary slightly: €59 from Guerlain and €54.50 from Marionnaud and Sephora.