Green is the new black – SS21 eco-trend hush

Published: 11-May-2020

Get green and gorgeous with a contemporary interpretation of sustainable packaging

Inspired by a tranquil reverence to nature, the ‘Hush’ palette is both calming and refreshing.

Underpinned by dramatic monochrome artwork, a vivid accent of energetic Bamboo Green lifts the overall aesthetic.

PCR materials, FSC and recycled paper tell a 'reduce' packaging story; printed with painterly bamboo graphics.

Subtly textured finishes inspired by nature include 'Granite' and 'Interstellar' spray. A 'bamboo effect' paper covers the palette interior for a tactile feel.

Green is the new black – SS21 eco-trend hush

HCP forecasts trend-led themes and artwork for cosmetics and skincare packaging that display contemporary and creative decoration.

Being ‘on-trend’ ensures HCP are always innovating; understanding and reacting to seasonal beauty trends; staying at the forefront of the packaging industry and bringing customers ‘added value’ finishing solutions.

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