Getting lippy: The latest lip packaging innovations

By Austyn King | Published: 22-Aug-2022

With the lip category looking brighter than ever, demand for sustainable materials, refillable solutions and delicate formulas are driving packaging innovations.

“Give a woman the right lipstick and she can conquer the world,” Poppy King, founder of Lipstick Queen, once famously stated – and the iconic cosmetics product certainly boasts the staying power to back it up.

With the earliest adopters thought to be ancient Sumerian civilisations, lipstick has had a long and colourful history to become the classic format consumers know and love today. The first commercial lipstick was manufactured by French cosmetics company Guerlain in 1884, made from deer tallow, beeswax and castor oil, and wrapped in silk paper packaging.

Later, in 1923, US inventor James Mason Jr patented the first swivel-up lipstick tube – a game-changer in the cosmetics world, making lipstick much easier to apply as consumers sought to emulate the glamorous film stars of the era, and creating perhaps the most iconic beauty product in the process.

And while the Covid-19 pandemic may have thrown a wrench in the legacy category in the last few years, with consumers covering up their lips with face masks, the lifting of restrictions is

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