Green People’s Organic Young links up with the Born Free Foundation

By Becky Bargh | Published: 21-Oct-2019

The brand’s My Skin Goals set will support the charity’s Great Debate initiative to engage children in conversations about wildlife

Green People’s teenage beauty range Organic Young has teamed up with wildlife protection charity Born Free Foundation.

The brand’s hero My Skin Goals set will help support the Born Free Foundation’s new Great Debate educational programme, which targets children between the ages of 8-18.

The initiative is designed to engage students in debates on wildlife and environmental topics.

“Future generations will have the tremendous responsibility of protecting our planet,” said Born Free Foundation’s Head of Education Laura Gosset.

“Born Free’s education team is committed to fostering a love for the natural world, increasing awareness of the threats and challenges facing wildlife and empowering young people to make sustainable choices.”

Included in the collection is a foaming face wash, purifying serum and cleansing moisturiser, which are blended with green tea, willow bark and prebiotics.

Meanwhile, the set’s new packaging pays homage to the species the Born Free Foundation protects with different animal prints.

In a statement, Green People said it hopes to teach younger generations the importance of the products they use on their skin and how they impact the environment.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like