Get versed in the Metaverse

Published: 4-Jul-2023

The Red Tree is offering beauty brands a chance to win an immersive virtual store

Get versed in the Metaverse is the new competition in partnership with ONEWAYX, a pioneering cloud-based platform that will award one beauty brand a virtual store in the metaverse for 3 months. The ONEWAYX platform allows brands to upload collateral which is applied to proprietary templates to enable a cost-effective ‘plug and play’ Web3 ecommerce environment which seamlessly integrates with existing websites.

Brands such as Estée Lauder, Fenty Beauty and L’Oréal have created experiences in the Metaverse that allow consumers to interact with their brands in a new way. However, many of the current Metaverse platforms are out of reach for smaller brands. They are expensive, time consuming to build and lack crucial test and learn time.

Through the partnership, The Red Tree and ONEWAYX will give a brand the chance to become an early adopter, lead within the space and empower their growth.

“With The Red Tree's beauty expertise and ONEWAYX's cutting-edge technology, we can help brands to supercharge their consumer engagement by launching their brand in the Metaverse." Annie Siara, Co-Founder & CEO - ONEWAYX

“We are excited to be working on this competition with ONEWAYX which makes the metaverse more accessible to beauty brands. We understand that there are many barriers to entry within this space, and we are dedicated to creating access points for brands interested in growing here.” Kamara Hakeem-Oyawoye, Brand Manager - The Red Tree.

Using a combination of highly immersive experiences, Get versed in the Metaverse competition offers brands a decentralised space that brings their brand into the future. The winner will receive a virtual store for 3 months, saving over £5,000.

The judging panel includes:

Annie Siara - CEO and Co-Founder of ONEWAYX, is a visionary leader driving the positioning of ONEWAYX as a prominent Metaverse Operating System.

Grace Warn - Head of Production at the British Beauty Council, where she heads up editorial content and special projects. Before joining the Council in 2022, she spent time at consumer titles including Marie Claire UK and Women's Health.

Fiona Glen - Director of Projects, The Red Tree. With over 13 years experience in global beauty retailing, Fiona has previously held senior UK and international buying roles for major retailers. In her current role she leads the strategic project function.

Kamara Hakeem-Oyawoye - Brand Manager, The Red Tree. With diverse experience within the industry, Kamara has a unique perspective pertaining to the beauty space and the possibilities for the future.

Competition Details:

  • Applications open: Tuesday 4th July 2023, 9am
  • Applications close: Sunday 16th July 2023 11.59pm
  • Winner announced: Wednesday 19th July 2023

How to enter:

Click here -

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