Cydolia, a forefront player since 2014, has released a groundbreaking video that showcases its powerful 3D simulation and visualisation technology. This innovative technology is designed to revolutionise how cosmetic brands communicate product efficacy to consumers by linking 3D visualisations with clinical data. The video highlights how brands can precisely demonstrate the benefits of their products across all optical, metric, and mechanical skin parameters.
Cédric Guiard, CEO of Cydolia, stated, “With our updated 3D acquisition device and evaluation framework, we wanted to offer the industry a path where beauty tech, scientific accuracy, and inspiring communication are bounded.” The video provides detailed visualisations, such as zoomed-in views of wrinkle reduction, acne diminution through heatmaps, and for the first time, the firming mechanical effect of a cream.
The customisable simulations and visualisations we provide are all results of the clinical trial data on optical, metric, and mechanical parameters.
Cédric Guiard, CEO
For over a decade, Cydolia has been collaborating with major cosmetic groups like L’Oréal, Chanel, and Beiersdorf, offering a method employing a portable 3D acquisition device that holistically extracts all properties of the skin and provides bias-free evaluations. These data are then simulated on scientifically accurate photorealistic digital humans, allowing for creative yet precise visuals.
Cydolia’s visualisations are customisable and can be applied to the digital double of a volunteer or a non-existing customisable digital human. Examples include different phototypes, skin types, and other specific attributes tailored to the client's marketing goals, as long as they are compliant with the clinical trials.
By combining cutting-edge 3D visualisation technology with rigorous clinical data, Cydolia is not only enhancing transparency and accuracy in the cosmetic industry but also empowering brands to create more engaging and informative consumer experiences. It’s a step towards building consumer trust and understanding the benefits of the products they use.