Kim Kardashian has launched SKKY Partners, a private equity firm in partnership with the former head of US multi-national investment firm Carlyle Group.
SKKY Partners will focus on investing in businesses across sectors including consumer products, luxury, digital commerce and media, according to a post on Kardashian's Instagram account.
Kardashian will serve as co-founder and co-managing partner alongside industry veteran Jay Sammons – who has also worked Vogue, Johnson and Johnson and Beautycounter – while Sammons will handle the day-to-day operations of the firm.
Kardashian's mother Kris Jenner has also been announced as a partner at SKKY.
The latest venture adds to Kardashian's expanding business empire, which includes skin care brand SKKN BY KIM, which launched earlier this year under beauty company Coty, and shapewear label Skims.
The reality TV star and entrepreneur wrote on Instagram that the brand hopes to “build the next generation Consumer & Media private equity firm”.
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Kardashian joins a number of other celebrities who have also launched or invested in private equity companies including Serena Williams, whose firm Serena Ventures recently invested in Rare Beauty founder Selena Gomez's mental health start up Wondermind.
Goop founder Gwyneth Paltrow has also invested in a slew of start ups including 'clean' make-up brand Saie beauty and online beauty retailer Thirteen Lune.