Fragrant travels: 7 brands taking note of the destination-inspired perfume trend

By Sarah Parsons 16-Aug-2018

Cosmetics Business picks the niche perfume brands taking consumers on a scented journey down memory lane

Behati Prinsloo for Raw Spirit

Have you ever experienced the sensation of walking past a stranger wearing a perfume that transports you back to a childhood memory, an old flame or a favourite holiday destination? Well, that’s because scent is something your brain can treasure forever.

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For a long time the underlying brain mechanisms that encode ...

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