Fragrance brand Map of the Heart brings £4,000 fragrance to UK market

Originally from Australia the collection of six fragrances will be available exclusively at Harrods

Map of the Heart, a premium Australian fragrance brand, has launched in the UK, bringing with it the company’s 1.25L Gold Heart v.4 fragrance priced at £4,000 and the 90ml bottle is available at £150.

Its fragrances are made in France and the range is available in 80 stores worldwide.

Sarah Blair and filmmaker Jeffrey Darling co-founded the company and designer Pierre Dinand created the human heart-shaped packaging for the six unisex fragrances, a play on the paradox of ‘ugly beauty’.

Dinand has created other fragrance packaging for Yves Saint Laurent, Calvin Klein and Dior.

All products will be available on the UK market exclusively in Harrods Salon de Perfumes and online.

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