Fake it till you make it: The new laws on DHA and how they affect the tanning sector

Fake tan as we know it is set to change, as the EU brings into force new regulations on DHA, capping the staple ingredient’s concentration in all tanning products. But how will the sector navigate this fundamental change, and what are the alternatives out there? Cosmetics Business finds out

Fake tan has something of a painstaking reputation. Up against an infantry of stained sheets, tangerine-tinted fingers, blotchy ankles and elbows that signify scrimping on the exfoliating, taking on the task of self-tanning needs a level of meticulous planning that would impress any army general.

But those that choose to embark on this military operation are not being rewarded for their efforts. . . .

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