For several years now, Asian beauty has emerged as the trend to follow in the cosmetics world. After BB creams, then CC creams, sheet masks appeared as the new beauty phenomenon, democratised in Europe and the US by Sephora, spotted by celebrities on their Instagram accounts and developed by big brands, such as L’Oréal, Dior, Dr. Jart + and Estée Lauder.
What is a sheet mask?
Sheet masks are made of pre-cut mask fabrics, soaked with serums that contain active ingredients, which answer specific skin concerns. Today, the spectrum of functions that sheet masks support is wide and constantly evolving.
Reasons for success
Consumers are easily seduced by sheet masks, as they do not have to change their skin care routine to appreciate its effects. Indeed, sheet masks act as care boosters and give immediate, visible results.
Other reasons explaining the success of sheet masks are that they are: