Faace secures £165,000 to grow its skin care range and online presence

By Amanda Pauley | Published: 10-Feb-2023

The investment will help the UK beauty brand launch three new products, a cross-brand collaboration and take TikTok by storm

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Skin care start-up Faace has raised a six-figure sum in its Seedrs crowdfunding round.

The beauty brand secured £165,000 from 258 investors, beating its £150,000 target.

The business is now valued at £1.3m.

Faace launched in 2020 by PR veteran Jasmine Wicks-Stephens and its products claim to help consumers tackle everyday skin stresses caused by fatigue, periods and the menopause.

It has delivered more than £400,000 in sales in two years. 

The new investment will fuel the company’s growth, with three new products and a cross-brand collaboration in the pipeline.

It will also be used to boost its digital strategy and social media presence. 

“We want to be able to produce our newly developed products for retail, support key retailers and countries with digital marketing, and increase our brand awareness,” Wicks-Stephens told Cosmetics Business

“[We also want to] drive more sales, continue to grow our social media, and invest in our content strategy for Instagram and TikTok to drive awareness around the brand.” 

New products include Filthy Faace Face & Body Bar, launching in April.

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