Experimental Perfume Club has brought its Bespoke Collection and Discovery Set to consumers online.
Previously only available in-store at Selfridges, the Bespoke Collection features 20 fragrance blends created by the brand’s in-house perfumer, which consumers are able to try at-home.
After sampling the pre-made blends customers can then order a full size personalised bottle.
To select a unique scent, Experimental Perfume Club has also introduced its online Layers algorithm, which comprises more than 50,000 scent compositions, in order to shortlist formulas that match a specific olfactory profile.
To complete the Layers Formula Finder, users are asked to partake in an online questionnaire.
The Discovery Set Bespoke collection retails online for £50 and can be bought with a 50ml bespoke perfume for £150. A refill service is available for £65.