Mintel Trends Consultant Richard Cope reveals how findings from the analyst’s newly-released Global Outlook on Sustainability report impact cosmetics companies
Environmental issues become pressing issues of self-preservation
Here are the standout findings that cosmetics companies should know.
Consumers’ growing prioritisation of water shortages as a top three environmental concern (up 8% 2021-3 into third place, behind climate change and air quality, with 35%) reflects how water stress has become a growing reality worldwide.
It is now the world’s fastest-growing concern.
Exposure to extreme weather events and supply line shortages has seen sustainability shift from a “nice to have” premium purchase to an essential issue.
The ascent of water shortages from fifth to third place in consumers’ priorities over the past three years is symptomatic of a population directly impacted by – as opposed to increasingly informed about – climate change.
This marks a new era where environmental issues become pressing issues of self-preservation and a desire to conserve resources for future resilience.
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