Elemis has launched a new programme that rewards micro-influencers for posting about the brand on social media.
Content creators who join the British skin care brand’s Skinsiders Community can earn everything from free products to commission when they create “engaging” user generated content about Elemis’ products.
The company hopes that by working with micro-influencers with high engagement rates on Instagram and TikTok, its brand awareness will “reach new heights”.
“We have an incredibly passionate community of brand advocates and we wanted to leverage this out in the social space by fostering a community for content creators where we can engage with them at scale, and reward them for producing high-quality social content,” Hannah Sheahan, Head of Social Content at Elemis, told Cosmetics Business.
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