A stunning 2015 was followed by a lacklustre 2016 for Italy’s sun care market. But new innovations ensure that the sector remains well placed
Italy experienced the hottest July on record in 2015, according to climate specialists at the Institute of Atmospheric Sciences and the Climate of the National Research Council in Bologna. As a result, Italy’s sun care market boomed that year.
In its March 2015 report, Cosmetics By Numbers, Cosmetica Italia stated: “Sunscreens and pigmenting products grew by . . .
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