Eucerin celebrates 'life-changing power' of dermatological skin care

By Austyn King | 4-Nov-2020

The Beiersdorf-owned brand's debut umbrella campaign sees six customers share their personal experiences of living with skin conditions

Eucerin, the Beiersdorf-owned dermocosmetics brand, is celebrating the positive impact skin care can have on consumers' lives with its first-ever global umbrella brand campaign.

In a bid to underscore the brand's 'We believe in the life-changing power of dermatological skincare' tagline, the campaign sees six Eucerin customers share their stories of suffering with various skin conditions, and how the brand's products have made a difference to their lives.

They include Angelika from Germany, who suffered from neurodermatitis – a skin condition characterized by constant itching or scaling – as a child and during pregnancy, and describes the distress she felt when her son also developed symptoms of the condition at six months.

“Night after night, he cried and scratched his skin until it bled,” she revealed.

However, after using dermocosmetic products from Eucerin, her son's symptoms were “significantly reduced”, helping to improve not only his skin but also the family's overall quality of life, according to the skin care brand.

The campaign also showcases a further five testimonials of consumers with skin problems that have been helped by Eucerin's targeted products, including actinic keratosis, hyperpigmentation, acne, chafed skin and ageing skin.

Cornelius Becker, Head of Derma at Beiersdorf, said: “Skin problems like acne, neurodermatitis, and hyperpigmentation do not just affect our skin. They frequently influence the self-confidence and mood, and therefore also the quality of life, of those affected.

“Our dermatological skin care innovations offer relief and demonstrate visible effects.

“The stories shared within the campaign emotively demonstrate what the brand stands for: ‘We believe in the life-changing power of dermatological skincare.’”

Today, Eucerin offers a variety of products across skin, body, hair and sun care, with ranges developed to tackle various skin concerns including dry and sensitive skin, acne and redness.

Created in partnership with marketing agency Wunderman Thompson Germany, the global campaign will run across Eucerin's website, social media and TV advertising, with plans to extend into points of sale, products and the brand's overarching communications, according to Becker.

He added: “The stories we have to tell go way beyond a one-off campaign.

“We will show just how much influence our products have on people’s lives.”

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