Ethical beauty brands: Aesop lands B Corp status

By Sarah Parsons | 11-Nov-2020
Sustainability Marketing

The luxury cult Australian brand has ramped up its sustainable and eco-friendly credentials

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Natura & Co-owned skin care brand Aesop joins sister brand The Body Shop to achieve B Corp status.

The Australian-founded cult brand is now among 3,500 businesses – including Beauty Kitchen, Dr Bronner's and Dr Hauscka – to receive the ethical company certificate.

The certificate aims to highlight "businesses that balance purpose and profit" via rigorous assessments and recertification every three years.

In order to

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